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Contest rules

Identifiants

To take part in the game, you must have a user name: it will allow you to create your online personal dashboard and become a brand ambassador.

Missions

As a brand ambassador, you will have two missions to fulfil:

  1. Being an initiator, sharing the content of the Brand Book and its extranet.
  2. Being a contributor, providing proofs to illustrate our brand attributes: best practices from our businesses.

Initiator, Sponsor, Contributor, miles...

While fulfilling these missions, you will earn miles and be able to check your score on your dashboard. Miles are credited according to the following rules:

  1. To be considered as an INITIATOR, you have to become a SPONSOR. In the sponsor form, fill in the names, surnames and email addresses of the colleagues you would like to sponsor. They will receive a personalized email with an active link to the content of the brand book on the extranet. By validating this link, each of them becomes your RECRUIT. Each sponsorship earns you 50 miles.
  2. To become a CONTRIBUTOR, simply fill in the form you will find on your dashboard to provide a proof of one of the attributes of the brand. For each validated proof, you will earn 100 miles. When a proof is published on the extranet, you will be awarded a 100 bonus miles - a total of 200 miles.
  3. As a SPONSOR, you will get the opportunity to earn more miles:
    - each time one of your direct RECRUITSbecomes a SPONSOR themselves, you will get 20 INITIATOR miles. When one of your second-level RECRUITS sponsors someone else you are credited 10 miles.
    - each time one of your direct RECRUITS provides feedback on a brand attribute, you will earn 50 CONTRIBUTOR miles. When one of your second-level RECRUITS proposes a proof, you are credited 20 miles.

...and prizes

These miles will enable you to compete for the following prizes:

  • Each month, participants who have accumulated the highest number of miles will receive a "Brand Champion" certificate. It symbolizes your involvement as Brand ambassador, and shows your commitment to sharing the content of theBrand Book, and illustrating the brand with concrete case studies.
  • Each quarter, the total amount of miles gives you a chance to win the following prizes:
    - 1st prize: is being defined... but you won't loose anything by waiting !
    - 2nd prize: an iPad 2
    - 3rd prize: an iPod Nano

Any winner sees his score reset, without cancelling the sponsorship relations he has developed: the SPONSOR can keep on earning new miles.

The organization team reserves the right to award special bonus miles to highlight the exceptional quality of any proof provided.

This game will open on September 13, 2011 and end September 30, 2012.

The organization team reserves the right to end the contest before the scheduled date.