The purpose for this Brand Book is to ensure that all who work for Veolia Environnement speak about the brand with one voice, using the same words.
Conveying a clear and consistent image increases our visibility and sharpens our identity. Concern for the environment has become one of the urgent, global issues of our time; its fundamental importance to our identity and the value of our business must be clear to all.
Our brand is one of our most valuable assets. It is up to us to leverage that value through tangible examples that illustrate Veolia Environnement's direction and mindset. This guide off ers an ideal opportunity for you to become familiar with our new brand communications concept and to play an active role in helping to communicate our vision.
ANTOINE FRÉROT
Chairman and CEO of Veolia Environnement.
“ THE BRAND SAYS IT ALL
It is through our brand that Veolia Environnement is known and recognized throughout the world. Our brand is a powerful driving force, attracting new business and promoting the company's growth. It distinguishes us from competitors, helps ensure that our clients choose us and enables us to forge relationships based on trust with stakeholders. In every country and region where we are present, our brand message needs to come across loud and clear so that people understand what truly makes Veolia Environnement diff erent. Everyone will fi nd something in this guide to help spread the word and ensure that the Veolia Environnement brand is universally perceived as the embodiment of the ambition that we all share: to make our company the benchmark for sustainable development. ”